Enhancing Revenue in College Sport Events by

Many colleges and universities have been facing increasingly tight budgets in recent years and have been struggling to provide more funding for their own athletic programs. In some cases, specific sport programs of a college or university have had to be terminated due to lack of monies appropriated from the central administration. Yield or revenue management is a method of assigning capacity or inventory to meet demand in such a way to maximize revenue. This paper examines the feasibility and discusses the benefits of applying yield management via ecommerce to increase surplus/decrease deficit in those college sport programs where paid tickets are required for admissions, including, but not limited to, football and basketball games.